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Navigating New Horizons: A Digital Transformation Success Story

4 min read
Navigating New Horizons: A Digital Transformation Success Story

Background

We recently helped a credit union transform its digital landscape to meet the changing needs of its employees and members. The project was not just about adopting new technology but about creating a digital ecosystem that could support innovation, collaboration, and better service.

The Challenge

This project faced a complex challenge: to simplify a wide range of digital tools, improve the digital skills of the workforce, and enable seamless collaboration across locations. The credit union needed a holistic approach that would address these challenges and transform their digital transformation for a future-ready digital workplace.

The Solution

The project's scope aimed at redesigning the digital employee experience from scratch. Through assessments, user interviews, and workshops, the project captured the specific needs of the credit union's diverse workforce. From defining user profiles and personas to developing a digital workplace strategy that aligned with strategic goals, the project showed the credit union's dedication to its employees and members.

Initial Assessment and Data Analysis

A team analyzing data points for their intranet

We started the project by examining the current digital environment. We wanted to find out how things were working and what needed to change. We also looked at how the employee collaboration tools were used to communicate and collaborate.

Our analysis helped us spot trends and key factors that would guide our strategy and design. We also measured the effectiveness and popularity of the current digital tools, giving us a baseline for our roadmap.

Data was collected and reviewed to help identify the credit union's digital signals. This data-driven approach helped us make informed decisions and identify areas for a digital transformation.

Persona Development and Refinement

Sample Persona from the Employee Profile Assessment

A critical step in our approach was to create and refine user profiles based on user interviews with employees from different levels and roles in the organization. We wanted to test and confirm our initial assumptions and understand their main challenges.

"We started the project by examining the current digital environment. We wanted to find out how things were working and what needed to change."
Boris Boitsov, Director of Consulting, 2toLead

These conversations helped us design realistic scenarios that matched the organization's specific business needs and goals.

We used these scenarios to develop detailed personas that guided our digital workplace strategy and helped us customize the digital experience for different employee segments. These personas ensured that our solutions were based on a solid knowledge of the industry, the organization's needs, and the diverse preferences of its workforce.

Strategic Workshops

Notes on a whiteboard from a workshop

We designed and conducted a series of strategic workshops, each focusing on a different aspect of the employee experience, such as communication, collaboration, management, governance, and adoption. These workshops were based on realistic scenarios that reflected the organization's specific business needs and goals, as well as the diverse preferences of its workforce.

Each workshop yielded tactical recommendations for effective implementations and improvements, using Microsoft 365's capabilities and industry best practices. We also reviewed key technical decisions and tenant-level settings required to support scalability, operational excellence and employee collaboration tools.

To conclude our strategic workshops, we defined, identified, aligned, and prioritized adoption-related activities for the organization, recognizing that the best technology implementations can falter without proper adoption.

Digital Transformation Design Documentation

As a final step, we refined the project roadmap with multiple reviews and feedback sessions. We documented every stage of the project, from employee profiles to workshop outcomes, in a detailed report that would inform the roadmap execution.

Our approach combined user-focused design, data-driven analysis, strategic vision, and careful planning to create a foundation for a digital transformation for the workplace. This was not just a technology upgrade, but a culture and operation change that would make the organization a leader in digital innovation in the financial services industry.

The Outcome

An overview presentation slide outlining Employee Needs on a laptop

Critical Employee Needs & Pain Points

By analyzing input from the business teams, the project identified and prioritized categories for improvement for the organization. The top three needs were identified:

Consolidated and easy to access tools:

I want to integrate the systems that I use to do my work, so that I have fewer locations that I need to navigate to for key information or for key tasks to be executed. I may have nine different systems open to be able to execute my job at one time and several other systems that I need to open on demand.

Adoption and training:

I want clear communication channels, training materials, and guidelines for seeking help, whether through dedicated Teams channels, direct communication, or self-service resources, so that I can better use the tools that I need for my day to day.

Efficient team collaboration:

I want to be able to communicate with my co-workers and other departments while being able to effectively reference member information, visible in a shared dashboard, so that we can ensure everyone is referencing the same information at the same time while working on an internal project and we don’t have to constantly recreate views of this data.

Strategic Objectives

Four strategic objectives were identified as drivers for the digital workplace transformation roadmap. These included:

  • Maximizing employee productivity by moving away from legacy systems
  • Enhancing team communication through better insights and employee collaboration tools.
  • Creating seamless system operations
  • Empowering connection and engagement among employees.

Digital Workplace Roadmap

The Digital Workplace Roadmap is shared with the customer

The outcome of the project was a detailed digital workplace strategy roadmap that provided an actionable plan for tackling the needs and pain points we heard from employees. The key to strategic roadmaps is striking a balance between being practical while also not being afraid to think big. It was critical to be realistic about the initiatives that would address user concerns and ensure that available resources were aligned with key needs.

How We Can Help

Are you looking for a similar solution for your organization? Do you want to transform your employee experience into a modern digital workplace, but you are not sure where to start? If so, contact us today, and we can develop a platform that truly meets the needs of your organization's employees.

We would love to hear from you and help you achieve your goals with SharePoint and Microsoft 365.

Industry
Financial Services

Company Size
700 Employees

Type
Nonprofit

Specialties
Full-service personal & business banking, online & in-branch

Get in touch to start your digital transformation journey
Case Study Details
Org Size: 500-999

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