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- For many organizations they've started transitioning to what we would classify as Intranets 3.0 or the next era of intranets. It's not just about comments and social interactions, it's really about engaging people where they are in the flow of their work. How do we get from where we are today towards these more modern intranet patterns?
So let's talk about the cornerstone of employee communication experience, which is typically the intranet. And we've gone through a lot of iterations of intranets in the previous cycles. We've had some big changes like the introduction to Enterprise Social and how that transformed intranets into these more engaging where you had comments and you had interactions and you had more sharing and you had potentially people actually submit stories a lot more frequently.
So we had this change in the way Intranets worked over time starting from it managed table of content style pages that the business couldn't update to now these like search and audience targeted experiences to eventually these ones that hopefully support a level of personalization act as a digital workplace hub or a digital hub for your digital workplace. And what's really happening in the last two, three years is for many organizations they've started transitioning to what we would classify as Intranets 3.0 or the next era of intranets, which is about a different level of engagement.
It's not just about comments and social interactions, it's really about engaging people where they are in the flow of their work. And so this idea of going to the intranet instead of the internet coming to me where I am is a big change for a lot of corporate comms leaders, a lot of HR support leaders and more. So that's the emphasis.
So every time you're in a meeting and someone says how do we bring people to our department site or how do we bring people to our internet, that's the wrong discussion to be having. It should be more about what's a value, content services, et cetera here and how do we bring it to where users are in the flow of their work. And if you start to change that narrative, you'll find that that's when you're starting to shift your design for your intranet to be a bit more modern and a little bit more sustainable.
The other piece to it is that we have a lot more opportunities for Dynamism within intranets and this is mainly because of the AI improvements over time. It's not like AI is brand new. We've had AI in things like algorithmic recommendation engines inside of SharePoint for quite a few years now.
And so there are things like the Microsoft Three Six five feed that have existed for a while and a lot of customers don't use this feed. And it's a great web part for like a homepage of an internet because it connects teams and Outlook and Sharepoints and a variety of different tools all in one place for that user, for you, for me, right, as a user. Similarly, if we look at some other Dynamism that we have using an.org
chart instead of a set of people and listing people can be a really powerful thing because it's always up to date and maintained, assuming your ad is in a good healthy state from a profiling perspective. You can also use these capability where we have some newer capabilities and we'll talk about those from an AI perspective. And really what we're saying is that intranets have really shifted in the way that they're designed and the way that they focus.
So if you feel like those things aren't as true for your organization, then this is something, again as a good discussion, as a follow up. Like, how do we get from where we are today towards these more modern intranet patterns?
